There are dozens of tried and tested messages to help sell properties. Financial incentives, furniture packages, transport links and good schools all regularly feature in property marketing.
But how about the impact on your DNA? Heard that one before? No, neither had we.
A study has found that the DNA of people in the highest socio-economic groups aged more slowly than those in the lowest.
Apparently it’s known as ‘telomere shortening’ and by middle age the most advantaged were genetically seven years younger than the most disadvantaged.
So whilst moving to a desirable area won’t, in itself, slow the ravages of time, if you can afford to do so, it’s likely you will age at a slower rate.
One thing’s for sure, it creates a whole new meaning of a regeneration scheme.