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“The magic moment when your idea, trend, or
social behaviour crosses a threshold, tips,
and spreads like wildfire..”

“Acquaintances, in sort, represent a source
of social power, and the more acquaintances
you have the more powerful you are.”

“The messenger matters: messengers are
what make something spread.”

“There is a simple way to package
information that, under the right circumstances,
can make it irresistible.”

About

“The success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts.”

Looking for a PR agency with the experience and know-how to instantly ‘get’ what you want and need for your business and with the right contacts and connections to make things happen?

Welcome to LAW OF THE FEW PR

We’re a city centre Manchester-based PR agency specialising in Property, Professionals and Places.

Established by two former Manchester Evening News colleagues, Jill Burdett and Dan Gledhill, LAW OF THE FEW PR uses three key principles to deliver genuine return on PR investment:

  • Connect – arguably the most well connected property and professionals agency in the city. Who you know is often more powerful than just what you know. Our directors have a myriad of influential connections across the North West and beyond, in both the public and private sectors to help expand your networks where it matters.
  • Persuade – as former journalists and PR agency directors, we are perfectly skilled to craft your key messages and get them in front of the right people. Whether you’re raising profile, building a brand or looking to reach influencers or customers in your sector, we’ll know how to do it.
  • Inform – our directors have decades of experience in the property, professionals and place making sectors, meaning we’re able to talk your language to those who need to hear your messages.

If you’re in the property or professionals sectors and want to raise your profile or that of your organisation, grow your business or expand your networks with introductions, choose PR professionals with years of experience working in your specific sectors.

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Team Bridge Parallax

“There are exceptional people out there who are capable of starting epidemics. All you have to do is find them”

Meet the Directors

Jill and Dan first became colleagues in 2000 at The Manchester Evening News where they jointly launched MEN ‘HOMES’ a weekly 48-page residential property supplement charting the property situation across the NW. They also established the Manchester Residential Property Awards and together have unrivalled contacts and experience in the property PR and marketing sector.

Jill Burdett

Jill Burdett

Jill has been a news journalist for 30 years, including three years working on the Lancashire Evening Telegraph in Blackburn and 20 years at the Manchester Evening News as a journalist and news editor, latterly specialising in property.

After leaving the MEN, Jill has worked as a freelance communications consultant advising a range of property developers, agents, professionals, architects and public sector organisations.

Dan Gledhill

Dan Gledhill

Dan’s media career began in the newsroom of a commercial radio station in the North East followed by two years at Lancaster & Morecambe Newspapers. Dan joined the MEN in 2000 where he became Head of Property and Business.

Dan then set up the Manchester PR office of national property advertising agency Aylesworth Fleming and has recently been a director of a PR and marketing agency in Altrincham.

Services

Media Relations

Media Relations

We will get you featured in the right media to reach your audiences. We’ll advise you on what to say, when to say it and where it will get placed. Our Press Office service includes advice on striking photography to maximise the impact of your press releases, thought-leadership articles, sector commentary and opinion pieces in trade and consumer media.

Content & Copywriting

Content & Copywriting

We will create engaging, interesting and informative content for your own channels including your corporate website, digital marketing, social media and sales literature. We’ll advise on how to build up your knowledge hubs and improve your search engine optimisation (SEO) at the same time. We can also advise on advertising and promotional copywriting requirements.

Internal Communications

Internal Communications

One of our areas of specialism, our directors have worked with major brands on internal communications strategies that inform and motivate people. We create both channels and content in the right tone of voice to suit the needs of your organisation and employees.

Brand Proposition Development

Brand Proposition Development

A good brand can’t be everything to everyone. We can help you define and refine your key brand proposition and ensure every touchpoint inside and outside of your business is consistently conveying the right message to the right people.

Direct Marketing

Direct Marketing

We are experienced in delivering direct marketing campaigns locally, regionally and nationally. We can advise on audience segmentation, print, production and distribution for both Business to Business and Business to Consumer marketing campaigns via both physical and digital channels. One of our directors also holds the Market Research Society advanced diploma in Social and Market Research.

Creative and Design

Creative and Design

Our creative team can design all kinds of marketing collateral including corporate identities, logos, brochures and sales literature, internal comms information, advertising campaigns, newsletters, direct mail and digital marketing. We can also deliver video and photography briefs using our tried and trusted network of contacts. Why use several agencies when your whole communications strategies can be managed centrally?

Social Media

Social Media

We can advise on social media activities to keep your brand at front of mind and ensure all your external comms is consistently in the right tone of voice.

Business Development

Business Development

With decades of experience and a wealth of connections in the property and professionals sectors, we introduce our clients to new contacts to help grow their business.

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Sectors

Property
Professionals
Places

LAW OF THE FEW specialises in PR and marketing support for property and related professionals in Manchester, the North West and nationally.

If your business falls into one of these categories we need to talk:

  • Residential property developers
  • Commercial property developers
  • Architects
  • Law firms
  • Accountants
  • Funders
  • Regeneration companies
  • Property delivery organisations
  • Construction firms
  • Designers
  • Public sector organisations
  • Property Agents

Social

Our Clients

A few of our latest clients

McCauls Developments
Jenics
Hemingway Design
Kingswood Homes
Craigleith Properties
UKPP

Contact





LAW OF THE FEW PUBLIC RELATIONS LTD
Suite 10
49 King Street
Manchester
M2 7AY

Dan
E: dan@lawofthefew.co.uk
T: 07875 707850

Jill
E: jill@lawofthefew.co.uk
T: 07812 338808


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