“The magic moment when your idea, trend, or
social behaviour crosses a threshold, tips,
and spreads like wildfire..”
“Acquaintances, in sort, represent a source
of social power, and the more acquaintances
you have the more powerful you are.”
“The messenger matters: messengers are
what make something spread.”
“There is a simple way to package
information that, under the right circumstances,
can make it irresistible.”
Looking for a PR agency with the experience and know-how to instantly ‘get’ what you want and need for your business and with the right contacts and connections to make things happen?
Welcome to LAW OF THE FEW PR
We’re a city centre Manchester-based PR agency specialising in Property, Professionals and Places.
Established by two former Manchester Evening News colleagues, Jill Burdett and Dan Gledhill, LAW OF THE FEW PR uses three key principles to deliver genuine return on PR investment:
If you’re in the property or professionals sectors and want to raise your profile or that of your organisation, grow your business or expand your networks with introductions, choose PR professionals with years of experience working in your specific sectors.
Jill and Dan first became colleagues in 2000 at The Manchester Evening News where they jointly launched MEN ‘HOMES’ a weekly 48-page residential property supplement charting the property situation across the NW. They also established the Manchester Residential Property Awards and together have unrivalled contacts and experience in the property PR and marketing sector.
Jill has been a news journalist for 30 years, including three years working on the Lancashire Evening Telegraph in Blackburn and 20 years at the Manchester Evening News as a journalist and news editor, latterly specialising in property.
After leaving the MEN, Jill has worked as a freelance communications consultant advising a range of property developers, agents, professionals, architects and public sector organisations.
Dan’s media career began in the newsroom of a commercial radio station in the North East followed by two years at Lancaster & Morecambe Newspapers. Dan joined the MEN in 2000 where he became Head of Property and Business.
Dan then set up the Manchester PR office of national property advertising agency Aylesworth Fleming and has recently been a director of a PR and marketing agency in Altrincham.
We will get you featured in the right media to reach your audiences. We’ll advise you on what to say, when to say it and where it will get placed. Our Press Office service includes advice on striking photography to maximise the impact of your press releases, thought-leadership articles, sector commentary and opinion pieces in trade and consumer media.
We will create engaging, interesting and informative content for your own channels including your corporate website, digital marketing, social media and sales literature. We’ll advise on how to build up your knowledge hubs and improve your search engine optimisation (SEO) at the same time. We can also advise on advertising and promotional copywriting requirements.
One of our areas of specialism, our directors have worked with major brands on internal communications strategies that inform and motivate people. We create both channels and content in the right tone of voice to suit the needs of your organisation and employees.
A good brand can’t be everything to everyone. We can help you define and refine your key brand proposition and ensure every touchpoint inside and outside of your business is consistently conveying the right message to the right people.
We are experienced in delivering direct marketing campaigns locally, regionally and nationally. We can advise on audience segmentation, print, production and distribution for both Business to Business and Business to Consumer marketing campaigns via both physical and digital channels. One of our directors also holds the Market Research Society advanced diploma in Social and Market Research.
Our creative team can design all kinds of marketing collateral including corporate identities, logos, brochures and sales literature, internal comms information, advertising campaigns, newsletters, direct mail and digital marketing. We can also deliver video and photography briefs using our tried and trusted network of contacts. Why use several agencies when your whole communications strategies can be managed centrally?
We can advise on social media activities to keep your brand at front of mind and ensure all your external comms is consistently in the right tone of voice.
With decades of experience and a wealth of connections in the property and professionals sectors, we introduce our clients to new contacts to help grow their business.
LAW OF THE FEW specialises in PR and marketing support for property and related professionals in Manchester, the North West and nationally.
If your business falls into one of these categories we need to talk:
LAW OF THE FEW PUBLIC RELATIONS LTD
Castlefield
Manchester
Dan
E: dan@lawofthefew.co.uk
T: 07875 707850
Jill
E: jill@lawofthefew.co.uk
T: 07812 338808
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